Fulham FC Elevates Fan Experience with Oracle Cloud POS and Payments at Craven Cottage and Fulham Pier
Fulham Football Club Scores with Oracle Cloud
Oracle Simphony Point of Sale and Payments Technology to Streamline Food and Beverage Experiences at Craven Cottage and Fulham Pier
Fulham Football Club (FFC) has partnered with Oracle Cloud to modernize its hospitality operations, naming Oracle as its official point of sale (POS) and payments provider. Ahead of the new season, Fulham will roll out Oracle Simphony Cloud POS and Payments Cloud Service across Craven Cottage stadium and the restaurants at the club’s new riverside destination, Fulham Pier.
The technology upgrade aims to create a seamless, data-driven ordering and payment experience for all visitors—whether football fans, casual diners, or guests attending concerts and other events year-round.
“The implementation of Oracle’s cloud technology is the next step in transforming our properties into a premier London lifestyle destination,” said Darren Preston, Chief Operating Officer, Fulham Football Club. “From unparalleled match day experiences to laid-back, stylish places to gather, we are excited to provide fans and guests with a seamless, modern ordering and payments experience that reduces queues and enables more time to enjoy everything we offer.”
The deployment of Oracle Restaurant solutions will provide flexible configurations tailored to each venue—ranging from grab-and-go concessions inside the stadium to handheld ordering devices at Fulham Pier’s upscale dining locations. Fulham FC will also implement Oracle Workstation 8, Kitchen Display Systems, and Simphony’s built-in analytics to optimize order fulfillment, manage inventory in real time, and reduce waste.
These solutions will empower the club to analyze dining preferences, launch real-time promotions, and enhance the fan experience while driving operational efficiency.
“Fulham Football Club is leading the way in sports and entertainment, creating a world-class, year-round destination experience with Oracle’s modern ordering and payments solutions,” said Alex Alt, Executive Vice President and General Manager, Oracle Consumer Industries. “By leveraging data insights across their venues, Fulham can continually adapt to the changing needs of their guests, delivering memorable outings that keep fans, local residents, and visitors coming back time and time again.”
About Fulham Football Club
Founded in 1879, Fulham Football Club is London’s oldest first-class football club. With a storied history spanning over 140 years and its iconic home ground, Craven Cottage, Fulham FC has long been a cornerstone of English football. The club has enjoyed multiple promotions to the Premier League and reached the UEFA Europa League Final in 2010.
Under the ownership of Shahid Khan since 2013, Fulham has transformed into a modern football and lifestyle brand. The recent development of the New Riverside Stand and Fulham Pier has enhanced the matchday and hospitality experience, increasing stadium capacity and creating a vibrant riverside destination.
Men’s First Team
Led by Head Coach Marco Silva, Fulham finished the 2024/25 Premier League season in 11th place, securing its fourth consecutive top-flight campaign. The 2025/26 season kicks off August 16 away at Brighton & Hove Albion.
Women’s First Team
Fulham FC Women were champions of the 2025/26 London and South-East Women’s Regional League, completing the season unbeaten. Head Coach Steve Jaye now prepares the squad for the Tier 4 Women’s National League in 2025/26.
Let iArch Solutions Help You Transform with Oracle Cloud
At iArch Solutions, we specialize in helping organizations implement and optimize Oracle Cloud technologies that drive real-world results—just like Fulham FC is doing with their hospitality transformation. Whether you're in sports, entertainment, retail, or hospitality, we can guide you through deploying scalable, data-driven solutions that enhance customer experiences and streamline operations. If your business is looking to modernize its point-of-sale systems, improve analytics, or fully leverage Oracle Cloud, contact iArch Solutions today to see how we can help.